WLA/SCORE: LinkedIn Essentials for Growing Your Business in 2025

Many people think they don't have time for LinkedIn even when they understand it is an important social media tool. Unlock the full potential of LinkedIn for your business! This workshop will guide you through best practices for optimizing your profile, building meaningful connections, and leveraging LinkedIn’s tools to grow your network, establish authority, and generate leads.

What You’ll Learn:

• Profile Optimization: Craft a standout LinkedIn profile that attracts the right audience.
• Building Connections: Develop strategies to expand and nurture a high-value professional network.
• Content Creation: Learn how to share impactful posts and articles to build authority in your industry.
• Lead Generation: Discover LinkedIn tools and techniques to identify and engage potential clients or partners.
• Personal Branding: Establish a consistent and authentic professional presence that resonates with your target market.
• Making the time you spend on LinkedIn manageable for you.
• Analytics and Insights: Utilize LinkedIn analytics to measure performance and refine your strategy. 

Lorraine Duncan has over 30 years in business marketing and consulting experience. She runs her own digital marketing agency, Biz Gone Social, where she advises small businesses how to utilize social media in their marketing and guides them to online marketing solutions. She also does the social media management for them. Lorraine is an author of the book Shout It Out, a social media marketing guide for business owners. Currently she teaches courses on Social Media and also speaks to groups.  She has her own online course, 13 Minutes A Day on LinkedIn. Lorraine is known as the LinkedIn Super Ninja and she knows full well on how to win on LinkedIn and she will teach you how to use LinkedIn.

Click here to register on SCORE website.