WLA/SCORE: Entrepreneurial Cohort Session 9 (Proven Marketing Strategies for Entrepreneurs)

Get your questions answered about growing your business by a real entrepreneur in your community.  Sharon Herrman will be the highlighted speaker for this interactive workshop where she will share how new and established businesses can make marketing dollars work harder to acquire customers, revenue and profitability. This peer-to-peer / networking workshop series is a follow-on to our “Simple Steps to Starting Your Business” workshop series, which is designed for someone who is either planning to start a business or is looking to grow an existing business. These Entrepreneurial Cohort meetings are designed to encourage networking amongst the entrepreneurs and enable learning in a safe yet practical way.  You will learn:

• The role of a marketing plan in directing the customer journey from awareness to sale – and return!
• How your customers are your greatest assets in finding new customers.
• Digital platforms critical to success.
• Traditional and local marketing tactics that work.
• Optimizing the return on your marketing programs and dollars.
• What you need to know about paid social media advertising.
• Cohort Peer-to-peer information exchange.
• Identification of future business topics for this workshop series facilitated by SCORE mentors.

Refreshments will be served. Networking will be from 6:00 p.m. - 6:20 p.m.

Please register on the SCORE website by clicking here.