The third session of this workshop series will be focused on how you communicate your core value in your marketing communications. What value do you add in addition to your products or services? Do you have an effective message?
What will be covered:
• Price versus value
• Defining customer needs
• Identifying your core value proposition
• Developing effective messages
• Marketing messages
Note*: The intended participants for these 3 workshops are growing and established business owners.
Tom Shimko is a SCORE Business Mentor who has helped many small businesses to apply a customer focus to improving sales and operations. He mentors on business strategy, structuring a marketing plan for a defined and targeted audience, brand positioning, identifying new ways to grow, and prioritizing impact. Tom brings a unique background of senior management and consulting experience from leading Strategic Planning, Marketing, Market Research and Operations at Peppers & Rogers Group, Pitney Bowes, GE Capital, AIG, Prudential, Opinion Research, Danbury Hospital, 1800Flowers, Acxiom, Space.com, and others. He takes a practical view and approach grounded in the business-wide desire to know your customers, "roll-up-your sleeves," prove measurable results, and exceed forecasts.
Registration required. Click here to register on the SCORE website.